At Yellow Pepper, we respect your privacy and are committed to handling your personal information responsibly and transparently.

This Privacy Policy explains how Om Mittal Fashion India Pvt. Ltd., operating under the brand Yellow Pepper (“Yellow Pepper”, “we”, “us” or “our”), collects, uses, stores, shares and protects personal information when you visit yellowpepper.co.in, create an account, place an order, communicate with us or otherwise use our website and related services.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We May Collect

Depending on how you interact with Yellow Pepper, we may collect the following categories of information:

Contact & Identity Information

·   Name

·   Email address

·   Mobile number

·   Billing address

·   Shipping address

·   City, State, country and PIN code

Account Information

Where you create an account, we may process information associated with your account, including login and authentication information, saved addresses, preferences and account settings.

Order & Transaction Information

We may collect information relating to:

·   Products viewed or purchased

·   Shopping cart and wishlist activity

·   Order history

·   Returns, exchanges and cancellations

·   Discounts and promotional offers used

·   Payment method

·   Transaction or payment reference

·   Refund details

·   Delivery and shipment information

Payment Information

Payments made through our website are processed through authorised payment gateways and payment-service providers.

Yellow Pepper may receive transaction-related information such as payment status, payment method, transaction reference and information required to process refunds or reconcile transactions.

We do not intend to store complete payment-card numbers, CVV details or other payment credentials on Yellow Pepper's own systems where these are processed directly by authorised payment providers.

Communications

We may retain information you provide when you:

·   Contact Customer Support

·   Communicate with us through email, telephone, WhatsApp or other channels

·   Submit a complaint or request

·   Provide feedback

·   Write a product review

·   Participate in a survey or promotion

Device & Usage Information

When you use our website, certain technical information may be collected automatically, including:

·   IP address

·   Browser and device type

·   Operating system

·   Website activity

·   Pages and products viewed

·   Referral source

·   Session and interaction information

·   Cookie or similar technology identifiers

2. How We Collect Information

We may collect personal information:

·   Directly from you when you place an order, create an account or contact us

·   Automatically when you use our website

·   Through cookies and similar technologies

·   From Shopify and other technology providers supporting our website

·   From payment-service providers

·   From logistics and courier partners

·   From customer-support and communication providers

·   From advertising, analytics or marketing partners, where applicable and permitted by law

3. How We Use Your Information

Orders & Customer Service

To:

·   Process and fulfil your orders

·   Process payments

·   Generate invoices

·   Arrange delivery

·   Provide shipment updates

·   Process cancellations, returns, exchanges and refunds

·   Respond to questions and complaints

·   Provide customer support

Account & Website Functionality

To:

·   Create and manage your account

·   Remember your preferences

·   Maintain your cart and wishlist

·   Improve website functionality and customer experience

Personalisation & Analytics

To:

·   Understand how customers use our website

·   Analyse website and product performance

·   Improve our products and services

·   Provide relevant product recommendations

·   Measure the effectiveness of promotions and campaigns

Marketing

Where permitted by applicable law, we may use contact information to communicate:

·   New product launches

·   Offers and promotions

·   Brand updates

·   Abandoned-cart reminders

·   Other Yellow Pepper marketing communications

You may opt out of marketing communications as explained below.

Security & Fraud Prevention

We may process information to:

·   Protect customer accounts

·   Detect or prevent fraudulent transactions

·   Prevent misuse of our website

·   Protect Yellow Pepper, its customers and service providers

·   Investigate security incidents

Legal & Regulatory Requirements

We may process or retain information where necessary to:

·   Comply with applicable laws

·   Maintain tax, accounting or transaction records

·   Respond to lawful requests from authorities

·   Establish, exercise or defend legal claims

·   Enforce our Terms and policies

4. Cookies & Similar Technologies

Yellow Pepper and service providers supporting our website may use cookies, pixels and similar technologies.

Essential Cookies: Required for functions such as cart, checkout, account login, security and website operation.

Preference Cookies: Used to remember selections and customer preferences.

Analytics Cookies: Used to understand website traffic, performance and customer interaction.

Advertising & Marketing Technologies: May be used to measure advertising performance or provide more relevant advertising, where permitted by applicable law.

You may be able to control certain cookies through your browser settings or any cookie-preference tools provided on our website.

Disabling certain cookies may affect website functionality.

5. Marketing Communications

Where you subscribe to marketing communications or where otherwise permitted by applicable law, Yellow Pepper may contact you through channels such as email, SMS or WhatsApp.

You may withdraw your marketing consent or unsubscribe at any time using:

·   The unsubscribe link provided in applicable emails

·   Available opt-out mechanisms in the relevant communication channel

·   Our contact information below

Opting out of marketing will not prevent us from sending necessary transactional communications relating to your orders, payments, returns, refunds or account.

6. How We Share Personal Information

We may share limited personal information with service providers where necessary to operate our business and provide our services.

Shopify

Our online store is powered by Shopify. Shopify processes information necessary to host and operate the ecommerce platform and related functionality.

Payment Providers

Payment gateways, banks and payment processors may process information necessary to complete payments, verify transactions and issue refunds.

Logistics & Courier Partners

We may share information such as your:

·   Name

·   Address

·   PIN code

·   Mobile number

·   Order and shipment details

where necessary to deliver, track, return or exchange products.

Technology & Service Providers

Information may be processed by companies supporting functions such as:

·   Website hosting

·   Cloud services

·   Customer support

·   Communication services

·   Fraud prevention

·   Analytics

·   Reviews

·   Website functionality

Advertising & Marketing Providers

Where applicable and permitted by law, limited information or website interaction data may be processed by advertising and analytics partners for campaign measurement, advertising or personalisation.

Legal Authorities

We may disclose information where required by applicable law, court order or lawful request from an authorised government or regulatory authority.

Business Transactions

Information may also be transferred as part of a merger, restructuring, acquisition, financing, sale or transfer of all or part of our business, subject to applicable law.

Yellow Pepper does not sell customers' personal information for monetary consideration.

7. Relationship with Shopify

Yellow Pepper's ecommerce website is hosted and supported by Shopify.

Information submitted through our website may therefore be processed by Shopify and its authorised service providers in accordance with Shopify's applicable privacy practices.

Certain Shopify services may involve processing information in jurisdictions outside India.

Customers may review Shopify's own privacy information for further details regarding Shopify's independent processing activities.

8. International Processing & Transfers

Some of our technology, cloud, ecommerce, analytics, payment or service providers may process or store information outside India.

Where personal information is transferred or processed internationally, we will take reasonable steps to ensure that such processing is undertaken in accordance with applicable law.

We will also comply with any restrictions imposed under Indian law regarding the transfer of personal data to particular countries or territories.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or where retention is required by law.

For example:

·   Order and transaction records may be retained for accounting, taxation, fraud prevention, dispute resolution and legal compliance.

·   Account information may be retained while your account remains active and for an appropriate period afterwards where necessary.

·   Customer-service communications may be retained for complaint handling, service improvement and legal purposes.

·   Marketing information may be retained until you withdraw consent, unsubscribe or the information is no longer required.

·   Security and technical logs may be retained for security, fraud prevention and periods required under applicable law.

Where information is no longer required, we may delete, anonymise or otherwise securely dispose of it, subject to applicable legal requirements.

10. Security of Personal Information

Yellow Pepper takes reasonable administrative, technical and organisational measures designed to protect personal information against:

·   Unauthorised access

·   Loss

·   Misuse

·   Alteration

·   Disclosure

·   Destruction

Our ecommerce platform and payment providers may use security measures such as encryption, access controls, monitoring and other safeguards.

However, no website, electronic transmission or storage system can be guaranteed to be completely secure.

You are responsible for protecting your account credentials and should not share your password or authentication information with another person.

11. Personal Data Breaches

If we become aware of a personal-data breach, we will take reasonable steps to investigate, contain and mitigate the incident.

Where required by applicable law, we will notify affected individuals and the relevant regulatory authority and provide information necessary to help affected individuals protect their interests.

12. Children's Privacy

Yellow Pepper's website and services are primarily intended for adult customers.

We do not knowingly seek to collect personal information from individuals under 18 years of age without appropriate authorisation or consent where required by applicable law.

If you believe that a child has provided personal information to us in circumstances inconsistent with applicable law, please contact us so that we can review the matter and take appropriate action.

13. Your Privacy Rights

Subject to applicable law, you may have the right to:

·   Obtain information regarding personal data processed by us

·   Request correction of inaccurate personal information

·   Request completion or updating of incomplete or outdated information

·   Request erasure of personal information where applicable

·   Withdraw consent where processing is based on your consent

·   Raise a grievance regarding our handling of your personal information

·   Nominate another individual to exercise applicable rights in circumstances provided under law

Certain requests may be subject to identity verification.

We may also retain information where continued retention is required by law or remains necessary for a permitted purpose.

14. Withdrawal of Consent

Where we process personal information on the basis of your consent, you may withdraw that consent using the available opt-out mechanism or by contacting us.

Withdrawal will not affect processing lawfully carried out before the withdrawal.

Certain services may no longer be available where the information is necessary to provide the requested service.

For example, information needed to complete or maintain records of an existing order may continue to be processed where permitted or required by law.

15. Account Deletion

Where account-deletion functionality is available, you may request deletion of your Yellow Pepper account.

You may also contact us using the details provided below.

Deletion of an account does not necessarily result in immediate deletion of every associated record.

Information relating to completed orders, invoices, refunds, disputes, security, fraud prevention or legal compliance may continue to be retained where permitted or required by applicable law.

16. Third-Party Websites

Our website may contain links to third-party websites, social-media platforms or services.

Yellow Pepper does not control the privacy practices of independent third parties.

We recommend reviewing the privacy policy of any third-party website or service before providing personal information to it.

17. Privacy Requests & Grievances

If you wish to:

·   Ask a privacy-related question

·   Exercise an applicable privacy right

·   Correct or update your information

·   Request deletion

·   Withdraw consent

·   Raise a privacy complaint

you may contact us at:

Privacy & Grievance Contact: Yellow Pepper / Om Mittal Fashion India Pvt. Ltd.
Email: onlinesales@yellowpepper.co.in
Phone: +91 92174 60067
Address: Om Mittal Fashion India Pvt. Ltd., First Floor, HSIIDC, Plot No. 393, Phase IV, Sector 57, Kundli, Sonipat, Haryana - 131028, India

We may request reasonable information to verify your identity before acting on a privacy request.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

·   Our services

·   Technology

·   Business practices

·   Legal or regulatory requirements

The latest version will be published on this page together with the updated “Last Updated” date.

Where required by law, we will provide additional notice of material changes.